How to make a landing page? You will have heard of landing pages or in English Landing Pages. Landing pages are created with a specific objective and are made up of various elements that help achieve that objective. They are used in all types of campaigns and sectors and can be mounted on different platforms, paid and free. If you want to know how to make a landing page, you must first understand what it is, what it is used for and what its fundamental elements are. From there you will be able to understand how to make a landing page and with what systems we can mount them. What is a landing page? Let's start with the basics of defining a landing page. These types of pages are created specifically for marketing campaigns.
It's called a landing page because it's where a visitor "lands" after clicking a link, whether in an email, SEM campaign, or social media ad. Unlike a corporate web page, for example, where Latest Mailing Database services are explained and browsing is encouraged, landing pages are designed with a single objective to achieve a specific action. This action can be the user making a call or the visitor filling out a form. That is why making a specific landing page for each campaign will help increase the conversion rate and reduce the cost of acquisition of a potential client. How to make a landing page . What should a landing page have? Although there is no exact formula to create a perfect landing page, but there are some general rules to help you make a landing page.
Eye-catching, direct and easy to understand titles. - Benefits of the offer / product / service - Calls to action with striking buttons - Contact form or Link to the phone - Testimonials The fundamental elements that all landing pages must have . Titles on landing pages . Let's start with the most important thing, the content. Landing pages are typically used to drive traffic for specific marketing campaigns. Therefore, the content has to be consistent with the ad. If we offer women's shoes in the ad, it doesn't make much sense to talk about sportswear. On landing pages, try to be as clear, specific, and relevant as possible, as the only way to improve conversions is to deliver on your ad copy once people click through to the landing page. . The title and the main image are the most important section of a landing page, since it is the first element that users see.