Unfortunately, we only see 8 companies of the top 100 large online sellers in the Netherlands actually offer a choice for sustainable delivery and also point out to customers. For example, these e-commerce companies show an option that says 'need less kilometers'. Then if we look at the top 10 Twinkle players, 40% do not offer a takeout option. While other research shows that as soon as the consumer picks up an order purchased online in the store, an additional offline order often follows. Offering collection points can lead to an increase in the conversion rate.
Niels Bergman's, partner manager at Send cloud But then the corona crisis started. Shops suddenly had to close. The hoarding started. People were afraid to go to a supermarket (or even go to a store at all). More and more consumers chose to job function email list order online – good for e-commerce! April 14 is seen as the busiest day . This day was even busier online than during Black Friday 2019. Also read: Personalization in e-commerce: the next step for more conversion At the start of the pandemic, 20% of people reported spending more online . It is now around 35%.
The reason to order more online is safety. After all, you can avoid people (crowds) and it comes with ease. In March, the supermarkets and takeaway web shops were the big winners. Gardening supplies have been going really fast over the past few weeks. During the first weeks of the crisis, you saw a number of things happen. The option to pick up packages became more difficult as stores closed. Collection points in supermarkets were less well attended. Many consumers started working from home, so they were always at home for the delivery person. In addition, it became more difficult for companies to get packages to consumers within a day. As our stores closed and online demand peaked, we faced inventory issues.