It’s a new year, and you know what that means: new annual predictions. ‘Tis the season for companies to publish their thoughts and plans for 2019, including us. And Special leads we’re betting on big changes, like the growing importance of the customer experience and artificial intelligence (AI). Our forecasting is based on research and deep knowledge of industry trends. But technology Special leads is always evolving—sometimes by leaps, but often by tweaks—so it can be difficult to notice incremental changes.
That’s why we find it helpful to glance back over our shoulders to see Special leads just how far we’ve come. Take the iPhone, for example. A decade ago, the smartphone was a year and a half old and only beginning to infiltrate schools, offices, and dinner tables. Now, the technology is ubiquitous. It’s hard to imagine life before—or without—smartphones. In 10 short years, Apple has Special leads had a tremendous impact on society. We believe that AI has the potential to create a paradigm shift at the same level. So instead of looking to the Special leads past, let’s fast-forward a decade into the future and consider how
AI could transform the buyer’s journey by 2030. Search and Discovery Picture Special leads Jane, a buyer. In 2019, Jane’s interaction with AI may be limited to chatbots that answer basic questions. At home, she might use digital assistants that learn from her preferences and offer personalized recommendations. By 2030, AI’s power to collect and analyze large quantities of data will drive Special leads ever-improving customer experiences. Companies will be able to create a comprehensive picture of Jane based on her browsing preferences and past purchasing behavior. Her smart assistant will learn from her habits, then base its interactions and buying suggestions on those patterns.