It is best to take the form of think tanks or project organizations, and select people who have planning ability, dare to take risks, and are responsible. 4) Thin dog products, also executive list known as recession products It is a product group in the low growth, low market share quadrant. Its financial characteristics are that the profit rate is low, it is in a state of capital executive list preservation or loss, and the debt ratio is high, which cannot bring benefits to the enterprise. For such products, a withdrawal strategy should be adopted: firstly, the batch should be reduced, gradually withdrawn, and those products with extremely low sales growth rate and market share should be.
Eliminated immediately; secondly, the remaining resources should be transferred to other products; thirdly, the product series should be rectified , it is executive list best to combine the products of thin dog with other business divisions and manage them in a unified manner. Boston Matrix Application: Calculate the sales growth rate and market share of various products of the enterprise. The sales growth rate can be based on the company's product sales or executive list sales growth rate, and the time can be one year or three years or even longer; market share, can be.
Use relative market share or absolute market share, but use the most recent data. The basic calculation formula is: The absolute market share of a certain product of this company = the sales volume of this product / the total market sales of this product executive list The relative market share of a certain product of this company the market share of this product / the market share of the person with the largest market share of the product (or a specific competitor) Draw a executive list four-quadrant graph: divide the coordinate graph into four quadrants with a 10% sales growth rate and 20% market share as the standard dividing line.