It's my favorite time of year – time to report on the results of the annual Photo Background Removing Content Marketing Survey. Now in our eighth year of partneringhis research, I have never ceased to be excited to share new information with you. B2B Content Marketing 2018: Benchmarks, Budgets, and Trends - North America sponsored by Photo Background Removing Brightcove, says B2B marketers continue to see content marketing success as they explore ways to work more creatively and grow their audience. I'm thrilled that, similar to last year, nearly 65% of B2B marketers surveyed are reporting more success with their overall content marketing compared to a year ago. How can marketers maintain this momentum? How are you going to take your content marketing to the next level? Nearly 65% of B2B marketers' programs are more successful than a year ago.
Click to tweet 2018-b2b-search-success To provide some answers, Photo Background Removing we looked at how the “high performers” of survey respondents do things differently than the overall population of marketers. What kinds of things set these self-proclaimed “extremely” or “very successful” content marketers apart? As we've seen every year, these marketers are more likely to: Have a documented content marketing strategy Describe their organization's content marketing maturity level as sophisticated or mature Have a high level Photo Background Removing of commitment to content marketing Agree that their organization is realistic about what content marketing can achieve Agree that leadership gives them ample time to deliver content marketing results Deliver content consistently, always or frequently The most successful content marketers always/frequently deliver content consistently. cmicontentClick to tweet In the 2018 results, however, some additional characteristics appear in the image of top-performing marketers. Consider how you can use this information to improve the success of your content marketing programs.
HAND-CHOSEN RELATED CONTENT: 22 Examples of Brands (and Marketers) Winning in Content Marketing Create audiences Overall – across all levels of content Photo Background Removing marketing success – research shows that more marketers are focusing on building audiences. Across all respondents, 80% say they are focused on this (compared to 92% of top performers), which is an 18% year-over-year increase. 80% of content marketers are focused on building audiences, which is an 18% year-over-year increase. cmicont Click to tweet It's great news to Photo Background Removing see more marketers doing what CMI has urged them to do for years. Why is audience building important? Because your audience can be one of your organization's most valuable assets. Content marketing allows you to build a subscribed audience, which differentiates content marketing from other forms of marketing. The goal of content marketing is to offer valuable information so people want to hear from you…so they sign up to receive your content. How to use this information: Distinguishig between leads and subscribers is important for B2B organizations that want to differentiate themselves. ue to be received. Consider building an audience through a subscription, then looking for leads from tha