A product or service with a touch Phone Number Database of branding is therefore no longer enough, as Joost van Velde also claimed this year. Customer Experience (CX) makes the difference Anyone who does not provide a Phone Number Database good service, or only in the phases in which the (commercial) interest of the organization is present, will be immediately lost. We have entered the era where good services and authentic Phone Number Database experiences make the difference. Digital channels obviously play an important role (and driver) of this trend. The ' customer experience economy' is a holistic view of the way you serve target groups.
And it goes beyond the traditional Phone Number Database boundaries of marketing and sales departments. The entire Phone Number Database organization is increasingly serving the customer journey. Techniques such as ' service design ' help you to shape the ' customer experience '. Reading tips Harvard_business_review Phone Number Database Article: Welcome to Experience Economy In 1998 (!) B. Joseph Pine II and James H. Gilmore wrote the book of the same name 'Welcome to Experience Economy', which is now regarded as a classic on this subject.
The (free) article on the Harvard Businesss Phone Number Database Review site is a good summary of the book. Book: This is service design thinking The basic book on Service Design by Marc Stickdorn and Jakob Schneider. Gives a good Phone Number Database picture of the field and tools that you can use immediately. Ideal as a reference book. Twitter: Service Design Network Follow the largest network of Service Design professionals on Twitter. Topic 2: marketing automation Marketing automation is gradually making the life of the online professional more fun.