In the process of B-side product operation, how to educate users to quickly understand the product and show the value of the product has become a difficult problem in the work of operators, and product training has become one of the essential email list tasks of operators. Whether it is for decision makers and users in external customers, or the sales and customer service teams that act as bridges between products and users, product training is required for different scenarios and different user needs.
Product training is mainly to meet the demands of different user groups in different scenarios by explaining product positioning, functional operation, core values, etc. During the training process, the training party transfers the skills or knowledge to the learning party, and a complete set of teaching mode of teaching-learning-practice-testing-evaluation ensures the learner's learning quality and training quality. To a certain extent, training approximates teaching.
A complete product training usually involves the following processes. Although each company has different organizational structures and business types, the overall training design ideas are basically the same and universa
1. Clarify target users, understand user needs, and determine training topics
The process of B-side business usually consists of several links, such as business opportunity mining, customer visit, product demonstration, customer signing and system deployment, customer platform use and customer renewal and purchase. In addition to the role, there are two departments, sales and customer service, which are responsible for the signing and use of users.
Remarks: In the repurchase and renewal links, it can be an operator or a customer success person. Here, customer success is classified as operation. The reason is that customer success is actually a part of operations.
For sales staff and customer service staff, different positions have different responsibilities and therefore have different demands.
The main job responsibility of the sales staff is to sell products and complete the performance required by the company, so the sales staff pay more attention to the price of the product, industry trends, core functions of the product, etc., hoping that these things can impress customers and solve user problems to achieve the purpose of signing orders. .