The author selects DaDa English and VIPKID for competitive analysis, and compares them from the aspects of product core strategy, architecture, and commercialization. Both of them, as K12 online education unicorns, have gone through a period of savage growth, and more innovations and changes are needed in the future to adapt to the ever-changing environment. Table of contents: 1. Research purpose 2. Experience environment 3. Product introduction 3.1 Platform positioning 3.2 Mobile terminal positioning 3.3 Product core functions Four, product core strategy analysis
4.1 Product positioning 4.2 User Analysis 4.3 Product Iteration 4.4 Recent Product Status 4.4.1 Ranking Trend in Recent Years 4.4.2 Estimation of Downloads in the Past Year 4.4.3 History of scoring in the past year 5. Product structure 5.1 Product Information phone number list Architecture 5.2 Comparison of basic functions of products 5.3 Analysis of product interaction experience 5.3.1 Starting the Boot Page for the First Time 5.3.2 Registration and login 5.3.3 Course Appointment Process 5.3.4 Example of Differentiated Highlights: Dubbing Process 6. Commercialization 7. Market Analysis 7.1 Macro Analysis 7.2 Market Size 7.3 Industry Trends 8. Summary 1. Research purpose
Quickly understand the K12 online English education industry and seek new breakthroughs. This report hopes to analyze the similarities and differences between DaDa English and VIPKID English in this regard through product positioning, user analysis, product business structure and product page comparison analysis, analyze their advantages and disadvantages, and give their own analysis opinions. 2. Experience environment Product: DaDa Mobile & VIPKID Version: EMUI 9.0.0 Experience model and system version: Huawei Honor 10 and Android 9 3. Product introduction 3.1 Platform positioning VIPKID: Focus on providing professional online 1-to-1 English learning experience with North American foreign teachers for children aged 4-15. Only select excellent teachers from the