The short video of Moments is 10 seconds, and the upload of Kuaishou short video is 12 seconds. These short videos are mainly UGC, and more creative videos that can imitate dance, music and multi-scene switching shots are added to mobilize users to participate. Mostly for recording interesting things in life.
Most of the early headline videos Buy email list recommended are videos with storyline content within 5-10 minutes, and Weibo videos with 1-15 minutes. Most of the users of this type of video are UGC+PGC, mostly mainstream TV dramas, variety show videos and Internet celebrity teams. 's original videos, such as papi sauce, Ergeng video and Chen Xiang at 6:30.
The last category is long videos, iQiyi, Youku, etc., usually PGCs of more than 30 minutes.
Based on the above classification and product observation, the upload time of Douyin short video is 5-15 seconds. It can be seen that Douyin short video is positioned as a music creative short video mainly based on UGC.
4. Users, scenarios, needs
Through a large number of user reviews and feedback, find out 3 typical users.
After de-duplication processing and deletion of invalid comments (watering and advertisements), 207 comments were selected from 592 comments for analysis, and after analyzing them one by one, they were screened out for detailed analysis, and combined with the core business logic of the product, these user feedback The classification results in the following table:
Through the above analysis, it is concluded that the three typical users of Douyin short videos are:
(The data comes from the comments of Kuchuan ios Douyin 2017.8.31-2017.10.29)
5. Douyin short video market situation
In the App store's free photography and video rankings, Douyin ranks first, surpassing Kuaishou, Volcano Video, Meipai and other established products.